The aesthetic wasn’t flashy, however—in fact, it’s surprisingly understated. For me at least, the holiday sparkle of 2023 is about less megawatt and more candlelit—less dazzling, and more dashing. Certainly, I have a hunch that the revival of moody makeup (freshly dubbed “indie sleaze” by the TikTok crowd) has influenced me. As someone who spent her 20s in the era of full-faced YouTube tutorials and pristine, bright Instagram aesthetics, seeing makeup that feels undone is a much-needed breath of fresh air. I was particularly inspired by makeup artist Donni Davy’s advice in our story about makeup aesthetic: “In order to nail the look, it really shouldn’t look like you put any real effort, which actually makes it pretty easy to achieve,” Davy says. And that’s exactly how I’m approaching my holiday glam this year: Just eye-catching enough, (actually) effortless, and not too focused on making sure it’s perfect. It was smoldering—I’m even tempted to say smoky but afraid that will conjure up images of hard-cut creases and piles of pigment. And the early aughts smoky eye this is not. Rather, the modern smoldering eye is simple. Something you can apply with your fingers, even. No 10-minute-long video tutorial required. In the photo below, I applied the look in the mbg offices between meetings (and I was only a tiny bit late to the second video call). From there, I go in with my shadow of choice: Gunmetal, a dark brassy metallic that brings just the right amount of edge. I’ve been drawn to options that have a warm taupe undertone because I think it works better with my complexion and eye coloring—but there are stunning shades that skew more silver, cool-toned, and mauve. For the more creamy-textured shadows, I use my fingers to apply. (My preferred method of application for most days.) I simply pick up a small amount of pigment with my ring finger, and smudge it into the lash line, blending out onto the lid. (Depending on the shadow of choice, you may need to work to blend it a bit more thoroughly—some creams are dense with pigment.) I repeat this process until I get the desired intensity, which is thick at the root, but then dissipates out as you work up the lid. I don’t apply anything higher than my crease. For powders, it’s a similar situation, but instead of my fingers, I pick up a small shadow brush, like this Line Smudge Brush from Jenny Patinkin. But I always start at the lash line and blend out and up. It’s sultry, appropriately messy, and takes all of a few seconds. This glam should be completed with a coat or two of mascara to really play up the drama. And that’s it! I promise you don’t need to be a pro to get the hang of it. I’m quite rusty with my eye makeup application, and I find it oh-so-easy to pull off. It’s quick, too, which means you can spend less time getting ready—and more time sparkling.
